Asia has eclipsed the United States as the world’s biggest online retailing market. In China alone, online retail sales are projected to reach an estimated $408.8 billion by 2016 (according to Barclay’s Bank). There are a myriad of dynamic forces afoot that propel e-retailing toward such explosive growth in this key region. The number of web shoppers in China and India already total in the hundreds of millions and mobile commerce could soon account for at least 25% of all sales in mature direct-to-consumer e-commerce markets such as Japan and South Korea.

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